Overview
Vocable brings content operations into a single platform. It fulfills entrepreneur Iman Oubou's vision of empowering creators by centralizing the whole content lifecycle, from ideation to optimization. Creators get one seamless journey, so they can focus on their craft and publish content that resonates with their audience and drives content marketing results.
Scope of work: idea to product, stakeholder interviews, MVP launch strategy, UI and UX design, web app, and product enhancements.
The challenge
Content marketers are under constant pressure to produce high-quality content quickly while hitting strategic goals. The work broke down in three places:
- Researching trends took hours before a single line was written.
- Measuring performance across tools was overwhelming.
- Little time was left for strategic planning and audience-centered content.
Vocable needed to automate that work, so writers could focus on compelling narratives that drive results.
Our approach
Designed for humans, powered by AI. Vocable's interface puts every stage of content creation at the writer's fingertips, while AI takes the grunt work out of everything from auditing to drafting. With a streamlined workflow and data-driven insights, writers create content that performs.
One editor, multiple AI models
Writers ask AI to edit or generate inside the editor and switch between models from OpenAI, Google, Anthropic and Meta without leaving the page.
No more creative block
The idea generator turns a prompt such as "headlines for a blog post about AI and design" into ready-to-use suggestions.
A design journey around creators' problems
We mapped the full creator journey and designed each screen around a problem we heard in stakeholder interviews: planning, drafting, optimizing and publishing.
Templates that speed up content
Templates for articles, descriptions, emails and press releases, such as an opinion editorial or a listicle, give writers a head start.
A built-in research tool
Keyword research shows search volume, cost per click, results and keyword difficulty, with tabs for total pages, keyword variations and top queries.
The solution
Vocable makes content creation far more efficient:
- AI speeds up planning and drafting.
- One platform replaces the juggling of multiple tools.
- Collaboration and real-time refinement keep content improving before it ships.
The result is less time per piece of content and a smoother workflow, so teams can focus on strategy and reach their content marketing goals faster.
The dashboard shows documents completed and in progress, active campaigns and the content plan in one view.
The editor keeps the content score, readability and SEO checks next to the draft, with collaborators working in the same document.
Results
Vocable turned a daily struggle into steady progress for content teams.
| Metric | Result |
|---|---|
| Overall workflow efficiency | +35% |
| Content quality and consistency | +20% |
| Vocable user base | 60+ surge |
| Content engagement and shares | 35+ increase |
