OverviewHow did content platform design work for Vocable?
For an AI content marketing platform, marketing platform UX design took Vocable from idea to minimum viable product (MVP), and it reports a 35% increase in overall workflow efficiency.
This client is a content platform, not a media company. Scope: "idea to product, stakeholder interviews, MVP launch strategy, UI and UX design, web app, and product enhancements." Stakeholder interviews mapped the creator journey: planning, drafting, optimizing and publishing. Writers switch between AI models from OpenAI, Google, Anthropic and Meta in one editor. The platform reports a "20% improvement in content quality and consistency." Read the Vocable case study.