Kickoff and goals
A 45-minute call sets the business metric, the user roles, the compliance constraints and the release date.
Senior researchers and product designers for fintech, media, adtech and healthtech teams across Manhattan, Brooklyn and the tri-state area. Same time zone, one engagement from first interview to engineering handoff.
Get a free consultation
Free consultation for New York City teams · reply within one business day
In shortWe are a remote-first UX design agency New York teams work with from our headquarters in Reston, Virginia, on the same Eastern Time clock as the city. New York teams bring us trading tools, publishing platforms, ad dashboards and patient apps; we research how people use them, redesign the flows and test them before release. Audits start at $5,000.
New York software serves people who judge an interface in seconds: traders reading a blotter, editors racing a deadline, media buyers adjusting a campaign and patients booking a visit. A UX design agency New York teams hire has to design for that speed and for the compliance review that follows.
The city's product economy sits on top of Wall Street banks, insurers, publishers, ad networks and hospital systems. That mix produces dense, data-heavy interfaces with many user roles and legal sign-off on every release. Our researchers start with the people doing the work, map where they lose time, and turn those findings into flows and screens your engineers can ship. Because our headquarters in Reston runs on Eastern Time, stand-ups, reviews and research sessions fit inside your normal working day. Read more about our digital product design services.
A typical New York engagement produces 6 deliverables: stakeholder and user research, a heuristic and accessibility audit, a revised information architecture, high-fidelity UI, a component library and tested prototypes.
Interviews with 5–12 people per role, for example portfolio managers, operations analysts and compliance reviewers using one trading platform.
A scored review of priority journeys against usability heuristics and WCAG 2.2 AA, for example a subscription paywall on a news site.
Navigation rebuilt with card sorts and tree tests, for example a content management system with hundreds of article templates.
Responsive Figma screens for web and native apps, for example a campaign reporting view with real-time spend and pacing.
Tokens, components and usage notes, for example a shared kit for a bank's retail and wealth apps.
Clickable flows checked with 5 participants per round, for example a claims intake form before it goes to legal review.
Most New York projects run 4–8 weeks in 5 stages, and every review lands inside Eastern business hours, so nobody joins calls at 7 a.m. or 8 p.m.
A 45-minute call sets the business metric, the user roles, the compliance constraints and the release date.
We interview users, review analytics and score the current product, then walk your team through the evidence.
Remote sessions bring product, engineering, risk and marketing to one set of priorities; in-person workshops in Manhattan can be arranged when the scope calls for it.
Flows, UI and a Figma prototype take shape with two scheduled reviews a week and async comments in between.
Prototype tests with 5 users per round, fixes, then annotated specs and components delivered to your developers.
Outside UX capacity helps New York teams in 4 ways: faster releases, fewer accessibility risks, clearer data screens and design time that does not wait on a hiring cycle.
Validated prototypes cut the rework that usually surfaces in QA or legal review, so releases hold their dates.
WCAG 2.2 checks during design matter in a state where website accessibility claims under the ADA are filed often.
Tables, charts and alerts are reorganized around the decisions users make, not around the database schema.
Our designers join in 1–2 weeks, while a senior hire in the New York market can take months to close.
A remote-first agency on Eastern Time gives New York teams a full shared workday without Manhattan studio overhead. A studio around the corner still makes sense if you want designers sitting with your team several days a week.
| Factor | Remote-first agency (us) | Manhattan studio |
|---|---|---|
| Time zone | Eastern Time, full working-day overlap | Eastern Time |
| Workshops | Remote by default, in person in New York when needed | In person |
| Who does the work | Senior researchers and designers | Depends on the studio |
| Kickoff | 1–2 weeks after signing | Depends on the studio |
| Published pricing | $5,000–$15,000 audit, $25,000–$60,000 sprint | Usually quoted per project |
New York UX design with us costs $5,000–$15,000 for a 2–3 week audit and $25,000–$60,000 for a 4–8 week research and design sprint. Four things move the number: how many flows, how many platforms, how much research and whether a design system is in scope.
End-to-end product design that includes a design system runs $60,000–$180,000 over 8–16 weeks. Teams that want a standing design squad retain one for $15,000–$40,000 a month. As a UX design agency New York buyers can budget for, we send a fixed-scope proposal after a free consultation, before any work starts. Product companies selling subscriptions can see how we approach that lifecycle on our SaaS UX design page.
Five New York industries account for most of the product work we take on:
Senior UX guidance, product reviews, and a prioritized roadmap your team can act on.
02Interviews, observation, journey maps, and Jobs-to-be-Done analysis that ground every design decision in evidence.
03Heuristic review, analytics, and usability findings turned into a prioritized fix list.
04Moderated studies, concept validation, and A/B testing that catch problems before they ship.
05Strategy, UX, UI, and validation from one team that stays through launch.
06Flows, micro-interactions, states, and motion that make every action clear.
Book a 45-minute UX audit session. We review your product and identify the top three friction points.
Book a UX auditFive questions New York teams usually raise before signing with a UX design agency.
Still have a question?
A design lead answers every message within one business day.
Talk to a design leadNo. We are a remote-first UX design agency headquartered in Reston, Virginia, without a New York office. We share Eastern Time with the city, so meetings run in your normal hours, and in-person workshops in New York can be arranged when needed.
Yes. We plan design reviews around your legal, risk and security checkpoints, work in your approved tools where required, and keep a record of design decisions for audit trails.
Usually 1–2 weeks after the discovery call, once the scope and proposal are signed.
Yes. We run moderated video interviews and unmoderated tests with participants recruited by role and location, typically 5–12 per user group within about a week.
Figma for design and prototypes, Maze and Lookback for testing, and Figma plus Storybook for design system documentation.
Send us your project. A design lead reviews it and schedules a call within one business day. We sign an NDA before the first technical discussion if you prefer.
“The designers who did our research were the same ones who stayed through engineering and launch. That is the only reason the design survived contact with development.”
— Director of Product, ToolsGroup