3–5 days
Audit and goals
We review analytics, heatmaps and the current sitemap, and agree the conversion goals, for example demo requests or sign-ups.
UI UX web design
UI UX web design that turns visitors into customers
Website UX and UI with a clear structure, strong messaging hierarchy, and conversion-focused pages that are fast to build.
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In shortUI UX web design covers the user experience (UX) and user interface (UI) of marketing websites: site structure, landing page design, responsive design and Core Web Vitals performance. Our UI UX web design engagement takes 4–8 weeks, costs $25,000–$60,000, and ends with Figma page templates ready for a content management system (CMS).
Definition
What is UI UX web design?
UI UX web design is the process of structuring, writing for and visually designing a marketing website so that visitors find information fast and take a clear next step. The work covers information architecture (IA), messaging hierarchy, page templates, responsive layouts and page speed.
UI UX web design differs from web app design services in audience and purpose: a marketing website converts anonymous visitors, while a web app serves logged-in users who complete daily workflows. Website UX focuses on landing pages, navigation and forms; web app UX focuses on tables, permissions and multi-step tasks.
- Timeline
- 4–8 weeks
- Investment
- $25,000–$60,000
- Deliverables
- 6 included
What's included
What does UI UX web design include?
Our UI UX web design services include 6 deliverables: a website UX audit, an information architecture, messaging wireframes, landing page designs, a responsive UI design and a CMS component set.
Website UX audit
The current site is reviewed with Google Analytics 4 and Hotjar data, for example exit pages, scroll depth and form drop-off.
Information architecture
A sitemap and navigation model are tested in an Optimal Workshop tree test, for example for top-level menu labels.
Messaging wireframes
Low-fidelity wireframes set the messaging hierarchy of each page, for example headline, proof points and calls to action.
Landing page designs
Conversion-focused templates cover paid and organic campaigns, for example product, pricing and demo-request pages.
Responsive UI design
High-fidelity Figma designs cover 3 breakpoints, for example 375 px mobile, 768 px tablet and 1,440 px desktop.
CMS component set
Reusable page sections map to Webflow, WordPress or Contentful, for example hero, feature grid, logo strip and FAQ blocks.
Process
How does the UI UX web design process work?
The UI UX web design process takes 4–8 weeks (20–40 working days) and runs in 5 steps, from website UX audit to CMS handoff.
3–7 days
Information architecture
Designers build the sitemap and test navigation labels in an Optimal Workshop tree test.
4–8 days
Messaging wireframes
Wireframes set the messaging hierarchy of every page template before visual design starts.
7–15 days
UI design and responsive layouts
Designers produce responsive Figma designs that meet Web Content Accessibility Guidelines (WCAG) 2.2 level AA, for example 4.5:1 contrast for body text.
3–5 days
CMS handoff and launch QA
We hand over CMS components, then check the built pages in Google Lighthouse against Core Web Vitals targets: Largest Contentful Paint (LCP) under 2.5 seconds, Interaction to Next Paint (INP) under 200 ms and Cumulative Layout Shift (CLS) under 0.1.
Benefits
What are the benefits of UI UX web design?
UI UX web design has 4 benefits: it increases conversion rate, improves content findability, reduces page load time and develops a scalable page system.
Increases conversion rate
A clear messaging hierarchy and one primary call to action per page increase the share of visitors who request a demo or sign up.
Improves content findability
A tested navigation model improves how fast visitors find pricing, product and support pages.
Reduces page load time
Lightweight templates, compressed images and reserved image space reduce page load time and keep layouts stable on mobile.
Develops a scalable page system
Reusable CMS sections develop a page system that lets marketing teams publish new landing pages without a designer.
Comparison
UI UX web design vs web app design
UI UX web design converts visitors on a public marketing website; web app design improves workflows inside a logged-in application. Companies with both a marketing site and a product run the 2 projects as separate engagements with shared design tokens.
| Criterion | UI UX web design | Web app design |
|---|---|---|
| Users | Anonymous visitors and prospects | Logged-in customers and staff |
| Main goal | Conversion rate and lead quality | Task completion and efficiency |
| Core screens | Home, landing, pricing and blog pages | Dashboards, tables, forms and settings |
| Timeline | 4–8 weeks | 8–16 weeks |
| Price on this site | $25,000–$60,000 | $60,000–$180,000 |
Related:web app design servicesUI UX design services for startups
Pricing
How much does UI UX web design cost?
UI UX web design costs $25,000–$60,000 and takes 4–8 weeks. The price depends on 4 factors: the number of page templates, the number of landing pages, the depth of the IA work and the CMS platform.
A website redesign with 6–8 page templates, 1 landing page and a Webflow component set sits near $25,000. A multi-audience site with 15–20 page templates, 5 campaign landing pages, a tree-tested IA and a WordPress or Contentful component set sits near $60,000. Online stores with category, product and checkout pages follow e-commerce UX design services instead.
Typical investment$25,000–$60,0004–8 weeks
- Website UX audit
- Information architecture
- Messaging wireframes
- Landing page designs
When to hire
When does a marketing team need UI UX web design?
A marketing team needs UI UX web design in 5 situations:
- Demo requests stay flat, if website traffic grows month after month.
- A rebrand launches, if the current website still carries the old messaging.
- Visitors fail to find pricing or product pages, if the navigation grew without a plan.
- Core Web Vitals fail in Google Search Console, if the templates load heavy images and scripts.
- Marketing teams wait on developers for every page, if the CMS has no reusable sections.
Not sure where your design problems actually start?
Book a 45-minute UX audit session. We review your product and identify the top three friction points.
Book a UX auditUI UX web design by industry
We design UI and UX for E-commerce, Startups, Gaming, EdTech and Blockchain products.
Ready to launch faster and convert more users?
Send us your project. A design lead reviews it and schedules a call within one business day. We sign an NDA before the first technical discussion if you prefer.
FAQ
UI UX web design FAQs
These answers cover the 5 questions buyers ask most about UI UX web design.
Still have a question?
A design lead answers every message within one business day.
Talk to a design leadDoes UI UX web design include development?
No. UI UX web design delivers Figma templates and a CMS component set; the client's developers build the website.
Is UI UX web design different from web app design?
Yes. UI UX web design covers public marketing websites, while web app design covers logged-in applications with workflows, tables and permissions.
Can UI UX web design improve SEO?
Yes. UI UX web design improves search engine optimization (SEO) inputs, for example page structure, heading hierarchy and Core Web Vitals; content writing and backlinks sit outside the UI UX web design scope. During a website redesign, the same inputs decide whether pages that already rank keep their traffic, and our guide on what a website redesign must keep for SEO walks through the sitemap, wireframe and template checks.
Which CMS platforms does UI UX web design support?
UI UX web design supports Webflow, WordPress and Contentful, with page sections designed as reusable CMS components.
How long does a website redesign take?
A website redesign takes 4–8 weeks, which equals 20–40 working days, from the website UX audit to CMS handoff.
