Case study · Elia Wellness

Elia Wellness: an interactive wellness learning platform for the 50+ community

How we took Elia Wellness from idea to product: a wellness learning platform for adults 50+ with courses, wellness scores and badges. Registrations grew 40%.

Elia Wellness project cover
40%
growth in user registrations, from a local community to a worldwide one
30+
boost in wellness scores among active users

Overview

Elia Wellness is a holistic wellness initiative by the Sydney Adventist Church. It wanted a user-friendly learning management system (LMS) based on its popular book Live More. The platform goes beyond traditional e-learning by building wellness into every module: from course creation to social connection, people track, share and celebrate their wellness journey in a responsive, engaging environment.

Scope of work: idea to product, strategy, web app, mobile app and website.

Elia Wellness dashboard with a 7-dimension wellness score wheel, the Live More course, a leaderboard, the user's bucket list and challenge progress
The Elia Wellness dashboard

The challenge

Older adults often have limited access to wellness resources made for their needs. Many digital options are too complex, or they lack the support this group looks for. A wellness product for people over 50 had to:

  • Be intuitive for people with very different comfort levels with technology.
  • Deliver meaningful, measurable wellness content, not just lessons to click through.
  • Go further than standard e-learning tools, with gamification, social connection and interactive wellness tracking that help older adults take charge of their health.

Our approach

We took a human-centered approach focused on accessible, easy-to-navigate UI and UX. The design centered on responsive, mobile-friendly modules that keep engagement high. The platform is built around five experiences.

Share and celebrate wellness milestones

A social feed lets learners post progress, react and reply, so the journey stays social.

Elia Wellness social post: Marc James has joined the Personal Growth course, with a photo, likes, comments and a reply field
Share and celebrate milestones

Track the 7 dimensions of wellness

The wellness score shows how a person is doing across seven dimensions: emotionally thriving, growth mindset, actively engaged, environmentally attuned, socially connected, physically energised and spiritually empowered.

Elia Wellness score wheel listing the 7 dimensions of wellness
The 7 dimensions of the wellness score

Deliver engaging courses

Course creators build lessons from blocks (text, images, video and challenges), so every module can mix learning with a wellness activity.

Elia Wellness course editor with an Add Block panel and a lesson called The Practice of Gratitude
Block-based course editor

Showcase achievements with badges

Lessons unlock items in the learner's bucket list, such as seeing a sunrise or a stretching day, which turn progress into small rewards.

Elia Wellness mobile Badges screen with a bucket list of lessons: seeing a sunrise, stretching day and rest day
Badges and bucket list

Monitor progress

Learners see today's progress and their course stats week by week, which keeps the experience rewarding.

Elia Wellness Today's Progress card at 50% and weekly course stats bar chart
Progress and course stats

The solution

The Elia Wellness platform brings together what learning and wellness both need, so the user journey feels seamless and rewarding:

  • Course creation for authors, with lessons, modules and tutorials.
  • Performance tracking and interactive challenges that keep people learning.
  • Wellness dimensions and scoring that give each person their own metrics.
  • Gamification such as badges that motivates users.
  • An integrated social feed for sharing, which keeps the journey social and collaborative.

The course builder gives authors one place to structure lessons and modules.

Elia Wellness desktop course builder showing lessons in the Live More course and the Practice of Gratitude overview
Course builder for authors

On mobile, learners move between lessons and challenges, their wellness score and a personal growth questionnaire.

Three Elia Wellness mobile screens: a lesson with challenges, the wellness score dashboard and a personal growth questionnaire
Mobile app screens

The pre-course questionnaire works on tablets too, with large touch targets and simple rating scales.

An older adult holding a tablet with the Elia Wellness pre-questionnaire on personal growth
Pre-course questionnaire on a tablet

Results

Elia Wellness is more than a platform: it is a supportive digital ecosystem for building a healthier, happier community.

Metric Result
User registrations +40%, growing from local origins to a worldwide wellness community
Wellness scores among active users 30+ boost, reflecting reduced stress and improved resilience
“I would like to thank [the team] for building a comprehensive health digital platform for us! I really appreciate the efforts you and your team have put together to get this job done.”
— Geraldine Przybylko, Executive Director, Elia Wellness

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