Overview
Mass Media Co. (MMC) provides data-driven digital marketing services. The team uses real-time data to make informed decisions and drive results. Its secure audience database holds verified personally identifiable information (PII) from various sources, which lets MMC build highly targeted campaigns that reach the right people with the right message.
Scope of work: product revamp, user interviews, information architecture (IA), UI and UX design, and web and mobile app design.
The challenge
The MMC team used several systems separately, which made the workflow slow and labor-intensive. The fragmented setup meant:
- No consistent user experience across the tools the team relied on every day.
- Order takers struggled to move between disconnected systems to fulfill customer orders.
- A process that would not scale: over time it became clear that one smart, efficient system could streamline order taking.
MMC looked for a partner to revamp both the process and the systems, and we worked with the MMC team on that full process transformation.
Our approach
We ran a discovery workshop with MMC stakeholders and users to understand the business goals and align the product revamp strategy with them. The workshop covered product definition, strategy, information architecture and user flows. The result was an omnichannel platform that handles every marketing touchpoint, built around five experiences.
Social media sales
Sales teams package and sell social campaigns, such as Facebook marketing, as clear products with goals attached.
Campaign sales creation
Each campaign shows revenue, cost, total and order count at a glance, so the team sees how a sale is performing.
Audience engagement reports
Reports break campaign reach down by device, age group and channel, so clients see who the campaign reached.
Task management
Every creative task shows its owner, due date and progress, from in progress to completed.
Product and order management
An order summary compares channels such as email, audio, video and H&V, so order takers see where volume comes from.
The solution
The platform streamlines mass media marketing with:
- Advanced data analytics for precise audience segmentation.
- Several media channels in one place, for a cohesive campaign.
- Personalized, compelling content for each audience.
- Real-time performance tracking with dedicated client support.
Together these make marketing efficient and effective with less effort, and they bridge the gap between MMC's clients and their target audiences.
The task management dashboard brings sales operations, open tasks, task flow by client and recent tasks into one view.
Order management lets the team build an order from data products, digital channels and data processing services, with the estimated cost shown as they go.
Results
Mass Media Co. raised its operational efficiency by optimizing workflows, automating tasks and adding robust tracking.
| Metric | Result |
|---|---|
| Order processing efficiency | +30% |
| Order processing error rate | 2+, reduced from 25% |
| Task completion | +3% |
| Audience engagement | +53% |
