Overview
Digno is a platform for agile management of tasks, goals and rewards inside an organization. Its AI scoring engine generates an employee score from completed tasks, consistency and engagement, and places each score in one of four ranges, from Poor to Pro. In future, the score could also help with human resource pooling.
Scope of work: idea to product, strategy and design, branding, marketing content, web app and website.
The challenge
Executives and managers used several tools but still could not get one central view of their people and projects. Digno wanted a platform that:
- Gives centralized visibility over resources and projects.
- Complements the goal-setting models organizations already use: management by objectives (MBO), key performance indicators (KPIs) and objectives and key results (OKRs).
- Turns performance into a clear score that managers and employees both understand.
Our approach
Our team gathered the requirements of different stakeholders and users to define how the score is calculated, and studied competitors that had tried to solve similar problems. That research shaped five core experiences.
Keep a close eye on employee performance
Managers compare employee scores side by side and see who is leading at a glance.
One scoring engine for all industries
The same health score works for any organization, with clear ranges from Poor to Pro.
An all-in-one solution for goal management
We designed the Digno brand and marketing content alongside the product, so the platform presents one clear story: all-in-one goal management and employee evaluation.
Easy employee performance evaluation
Each employee sees their own Digno score, the factors behind it and how it changes over time.
Stay connected and manage everything
The mobile app keeps managers and employees connected to their goals, tasks and scores wherever they are.
The solution
We built a central platform to manage employee data and calculate the Digno score. Its primary modules are:
- Organization score: one health score for the whole company.
- Department scoring: how each department performs on productivity, engagement, tenure and consistency.
- Individual employee scoring: each person's score, tasks and progress.
The organization dashboard brings employees, departments, the health score, a leaderboard and department charts into one view.
Department pages break the score into its factors and summarize goals assigned, completed and pending.
The marketing website explains how Digno works and invites teams to start a free trial.
Results
Digno is designed for the needs of any organization in any industry, with adaptable and comprehensive tools.
| Metric | Result |
|---|---|
| Profits compared with competitors | 126% higher |
| Overall revenue | 5x increase |
| Return on investment | 13:1 |
| Scaling | 50% |
