Overview
Parents Connect is a non-profit organization that empowers parents worldwide. Its mission is to give parents the education, support and resources they need to help their children succeed. We partnered with Parents Connect to design a digital platform where parents connect, share knowledge and build a global parenting community.
Scope of work: product revamp, discovery, stakeholder interviews, UX design, and brand and visual design.
The challenge
Parents Connect needed one platform for parents from very different backgrounds across the globe. To grow a global community and maximize its impact, the platform had to:
- Bridge the digital divide for parents with different levels of digital experience.
- Engage users deeply, so parents return to the community and take part.
- Be accessible to all, whatever a parent's country, language or device.
Our approach
We started with research into what parents need from a community. From there we designed the Parents Connect forum, the educational and inspirational content, and a space where parents interact and share experiences. The platform is built around five experiences.
Expert advice and inspiring stories
Parents tune in to video episodes with expert advice and real stories.
A global community
Parents find and follow other parents anywhere in the world.
Chat, share and support
Real-time chat lets parents support each other one to one and in groups.
Insights from parenting experts
Experts publish articles that parents read, react to and discuss.
Share your thoughts
Comments and reactions turn every article and webinar into a conversation.
The solution
We designed a feature-rich platform with:
- intuitive navigation
- personalized content recommendations
- interactive forums for connection and advice
- expert-curated content on parenting topics
- a global events calendar that keeps the community engaged
The community feed brings posts, online members, the members directory and chats into one view.
The members directory helps parents find others nearby, filtered by distance and interest.
The same experience works on mobile: the map, articles and chat.
Results
The design turned Parents Connect's vision into a working platform. It is now a source of support for parents worldwide and drives positive change for parents and children:
| Metric | Result |
|---|---|
| Forum participation among parents | +45% |
| Average time spent on the platform | +10% |
| Parents reporting positive change in their children | 20+ |
| Parents reporting more confidence in parenting | 40+ |
