30+ stakeholder interviews revealed competitors were winning on user experience, not functionality. That insight reframed the entire product strategy.
Case study · ToolsGroup
75% of sales losses were UI-related, not feature gaps
30+ stakeholder interviews revealed competitors were winning on user experience, not functionality. That insight reframed the entire product strategy.
75%
of sales losses traced to UI, not features
30+
stakeholder interviews
“I am ecstatic about how actionable the insights are.”
— CEO, ToolsGroup
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“The designers who did our research were the same ones who stayed through engineering and launch. That is the only reason the design survived contact with development.”
— Director of Product, ToolsGroup